30 years ago John Leonard didn’t get a jet and to this day people on social media have wanted better for John. Frontier Airlines listened to the people and stepped in where other brands wouldn’t to let him finally redeem his points.
Oh, and let anyone redeem any points, from any brand.
Role: Creative Director, Social
RESULTS
10K+ Flights booked in the first four weeks
40% Stock increase in the first week
23MM Video views
+130 TV news stories
$18MM Earned media value
$2MM Revenue in the first two weeks
RECOGNITION
Cannes
Brand Experience & Activation, Customer Acquisition & Retention — Bronze
Brand Experience & Activation, Retail Market Disruption — Shortlist
Brand Experience & Activation, Retail Promotions & Competitions — Shortlist
Direct, Challenger Brand — Shortlist
Clios
Creative Disruption, Branded Entertainment & Content — Bronze
Creative Disruption, Direct — Bronze
Creative Disruption, PR — Bronze
Direct, Digital/Mobile — Bronze
Direct, Experience/Activation — Bronze
Public Relations, Launch/Relaunch — Bronze
Creative Disruption, Social Media — Shortlist
D&AD
PR, B2C — Wood
Commerce, Promotion — Shortlist
PR, Use of Talent — Shortlist
Commerce, Promotion — Shortlist
Commerce, Acquisition & Retention — Shortlist
AICP
Social/Real Time Engagement — Winner
Creative Commerce — Winner
Public Relations — Winner
One Show
Direct Marketing, Non-traditional & Guerrilla Marketing — Bronze